Healthy Skepticism Library item: 7670

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kiene B, Braun N, Freund M, Kliegl T.
Public advertising for prescription medicine
Deutsche Apotheker Zeitung 2002; 142:(18):59-63

Abstract:

Trends in the advertising of prescription drugs in Germany and in other parts of the world are discussed.