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Healthy Skepticism Library item: 7666

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Griffenhagen G.
150 years of American pharmacy
International Pharmaceutical Federation World Congress 2002; 62:(153):


Abstract:

This presentation records the highlights of 150 years of American pharmacy featuring 22 engravings, photographs, and other period illustrations in full color. They portray Community Pharmacies from 1836 to 2002; Hospital Pharmacies of 1864 and 1924; Chain Pharmacies in 1901 and 1942; the Prescription Drug Industry from 1856 to 2002; the Patent Medicine Industry in 1888; a Pharmaceutical Wholesaler in 1875; and the impact of the American Soda Fountain. This presentation was prepared expressly for the American Pharmaceutical Association Sesquicentennial meeting held March 15-19, 2002, in Philadelphia, and each attendee at the History session in Nice will receive a 24-page booklet that reproduces all 22 illustrations in full color.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963