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Healthy Skepticism Library item: 7654

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Adcock H.
Pharmageddon: is it too late to tackle growing resistance to anti-infectives?
Pharmaceutical Journal 2002; 269:(7221):599-600


Abstract:

The problem of growing microbial resistance to anti-infective agents is discussed in relation to a policy alert issued by the Royal Pharmaceutical Society and Institute of Biology in the United Kingdom, the role of the pharmacy profession, research approaches and challenges faced by the pharmaceutical industry, the potential for pharmaceutical solutions to problems posed by gram-positive and gram-negative bacteria, and health care strategies for combating the problem of microbial resistance.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963