Healthy Skepticism Library item: 7645

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Waltz JA.
CMS report analyzes factors affecting the marketing of prescription drugs
Drug Benefit Trends 2003; 15:(3):23-24,27

Abstract:

The “Health Care Industry Market Update”’ by the Centers for Medicare and Medicaid Services (CMS) is a summary of CMS’s review of research and analyzes from major investment firms, this article discusses the use of data from this review for regulatory reforms with respect to prescription drugs. The article divides the pharmaceutical industry into 3 components: brand-name pharmaceutical producers, generic pharmaceutical producers, and biotechnology companies.