Healthy Skepticism Library item: 7642

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kalb PE, Dunlop KO, McEnroe DC, Stein SD.
Direct-to-consumer marketing: the Food and Drug Administration is not alone.
Food Drug Law J 2003; 58:(1):25-33

Abstract:

This article discusses the relationship between the drug manufacturers and healthcare providers and their direct-to-consumer marketing and advertising programs. The steps taken by the federal and state authorities to restrict pharmacies and PBM’s from using patient information in connection with marketing efforts by drug manufacturers are described.

Keywords:
Advertising/legislation & jurisprudence* Consumer Participation* Marketing of Health Services/legislation & jurisprudence* Privacy/legislation & jurisprudence United States United States Food and Drug Administration