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Healthy Skepticism Library item: 7639

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Miller J.
Bar code requirement would lead to adoption of efficient technology
Managed Healthcare Executive 2003; 13:(5):42, 43, 45


Abstract:

The advantages, costs and effectiveness of the implementation of bar code technology by hospital pharmacies are discussed. In March 2003, the United States Food and Drug Administration proposed a rule that would require pharmaceutical manufacturers to print linear bar codes on all prescription drugs, vaccines and some over-the-counter drugs packaged for hospital use. However, the rule does not require hospitals or pharmacies to invest in the infrastructure and software necessary to take advantage of the technology. The implementation of this technology would help reduce medication errors and eventually increase productivity.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.