Healthy Skepticism Library item: 7638
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
DTC ad battle heals up
Pharmaceutical Executive 2003; 23:(5):22
Abstract:
This article discuses the FDA’s current direct to consumer (DTC) advertising policy, the public’s opinion on the policy and the states right.