Healthy Skepticism Library item: 7636

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Perper E.
3-D marketing
Pharmaceutical Executive 2003; 23:(5):138,140,142,144

Abstract:

This article discusses the advantages and appropriate use of 3-D animation in pharma marketing and supports the premise that 3-D increases learning and retention and helps demistify the pharma’s product.