Healthy Skepticism Library item: 7633

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

A forlorn end to the PIIP scheme?
Australian Journal of Pharmacy 2003; 84:(998):348

Abstract:

With another budget due and the Australian Senate hung on the question of patient contribution increase, this article discusses cost savings in the form of the end of the $300 million Pharmaceutical Industry Incentive Program (PIIP) scheme.

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.