Healthy Skepticism Library item: 7632
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Vos LO.
Bring in the reinforcements
Pharmaceutical Executive 2003; 23:(5):82-83
Abstract:
This article discusses a new breed of contract sales organizations (CSO) that gives pharma companies more advantages for enhancing market shares. CSO’s can act to influence physician’s prescribing decisions, patient’s therapeutic preferences, and patient’s compliance with treatments.
