Healthy Skepticism Library item: 7626
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Direct-to-consumer drug advertising: survey results
WHO Drug Information 2003; 17:(1):15
Abstract:
This article discuses the results of a survey on direct to consumer (DTC) advertising for prescription drugs. The survey carried out by the FDA showed that DTC advertising increased patient awareness of diseases that can be treated and also prompted thoughtful discussions with physicians that resulted in needed treatments being described. Physicians also found that DTC advertising promoted physician patient interactions.
