Healthy Skepticism Library item: 7622

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Keeling P, Meade P.
How to make Rx-Dx alliances
Pharmaceutical Executive 2003; 23:(7):48,50,52,54,56,58,60

Abstract:

This article discusses the steps necessary to form a partnership between pharmaceutical (Rx) and diagnostic (Dx) companies. Successful partnerships can bring significant rewards to both parties, so it pays to invest the time and effort needed to get them right.