Healthy Skepticism Library item: 7621

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Schreiber C.
The pivotal prescribers
Pharmaceutical Executive 2003; 23:(7):62,64,66,68

Abstract:

This article discusses what motivates primary care practitioners (PCP) and how pharmaceutical companies can use this information to develop relationships with PCPs, help build company reputation, prevent expensive surprises, and improve physicians’ prescribing behavior.