Healthy Skepticism Library item: 7619

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Tsang JP.
Hospital to home
Pharmaceutical Executive 2003; 23:(7):84,86,88,90,92

Abstract:

This article describes hospital-retail spillover, a process where a physician writes a prescription in a hospital and the patient refills it at a local pharmacy. Details of how pharmaceutical companies can create more effective strategies for marketing across institutional and retail segments are also discussed.