Healthy Skepticism Library item: 7618

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Drug advertising helps patients
Michigan Pharmacist 2003; 41:(4):39

Abstract:

This article discusses the benefits of direct to consumer advertising, such as the increased patient’s awareness of possible treatment options, and the encouragement of discussions between doctors and their patients. Consumer ads have helped solve the under-diagnosis and under-treatment of disease and the FDA’s strict regulations regarding pharmaceutical advertising ensures the accuracy of all published drug information.