Healthy Skepticism Library item: 7614

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McCue MT.
The rock meets the hard place on drug prices and research
Managed Healthcare Executive 2003; 13:(8):1

Abstract:

This article addresses the issue of pharmaceutical drug prices in the United States and explores solutions to make drugs more affordable.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963