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Healthy Skepticism Library item: 7613

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hurley D.
Federal guidance
Pharmacy Practice News 2003; 30:(7):


Abstract:

This article discusses a new federal guidance initiative developed by the Department of Health and Human Service’s Office of Inspector General (OIG) and the impact of it’s implementation on the relationship between hospitals and pharmaceutical companies. Pharmaceutical companies are discouraged to provide business courtesies like entertainment, travel and meals to influence the prescribing of drugs. The establishment of formularies, price discounts and the average wholesale price of drugs are also considered.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963