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Healthy Skepticism Library item: 7567

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Tanne JH.
Group asks US National Institutes of Health to reveal industry ties
BMJ 2007 Jan 20; 334:(7585):115
http://www.bmj.com/cgi/content/full/334/7585/115-a


Abstract:

The US Center for Science in the Public Interest is calling on organisations and researchers to sign a letter asking the US National Institutes of Health (NIH) to reveal ties to industry among scientists on its advisory committees. The centre’s “integrity in science” project is starting by targeting speakers at a national conference next month on screening for neonatal herpes.

The centre is asking organisations and researchers to sign a letter protesting at the fact that four of the five speakers at the NIH conference on 20 February have undisclosed ties to companies that make antiviral drugs to treat herpes.

The draft letter, which was shown to the BMJ by a US scientist, is addressed to Elias Zerhouni, director of the NIH, and to Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, Carolyn Deal, chief of that institute’s sexually transmitted infections branch, and Walla Dempsey, clinical …

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963