Healthy Skepticism Library item: 7563

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Young D.
FDA examines direct-to-consumer advertising data.
Am J Health Syst Pharm 2003 Dec 1; 60:(23):2420,
http://www.ajhp.org/cgi/reprint/60/23/2420

Abstract:

Research about direct to consumer prescription drug advertising that was presented to the U.S. Food and Drug Administration (FDA) to aid the agency in assessing the effects of these advertisements on patient and physician behavior and public health is discussed. It was noted that the FDA plans to release new guidelines for the brief summary, a statement required for advertisements appearing in print media about the promoted product.

Keywords:
Advertising/methods* Data Interpretation, Statistical* Drug Costs/trends Drug Industry/organization & administration* United States United States Food and Drug Administration