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Healthy Skepticism Library item: 7552

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kahan JS, Shapiro JK.
The First Amendment and the Food and Drug Administration's regulation of labeling and advertising: three proposed reforms.
Food Drug Law J 2003; 58:(3):353-64


Abstract:

This article focuses on 3 areas, regarding the reguation of drug product labeling and advertising, that are believed to require reform. The Food and Drug Administration’s (FDA) restrictions on the dissemination of peer-reviewed journal articles and reference texts (collectively “enduring materials”) that discuss unapproved (off-label) uses for medical products are discussed. FDA’s restrictions on the dissemination of information about clinical experience with investigational medical devices prior to premarket clearance or approval and FDA’s restrictions on the dissemination of information about postapproval clinical experience with medical devices are considered.

Keywords:
Advertising/legislation & jurisprudence* Commerce/legislation & jurisprudence Device Approval/legislation & jurisprudence Freedom Product Labeling/legislation & jurisprudence* Speech United States United States Food and Drug Administration/legislation & jurisprudence*

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963