Healthy Skepticism Library item: 7548

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McNaughton EL, Goodridge CM.
The Canadian approach to freedom of expression and the regulation of food and drug advertising.
Food Drug Law J 2003; 58:(3):521-36

Abstract:

This article discusses the Canadian approach to encompassing the inherent rights of drug manufacturers, under the Canadian Charter of Rights and Freeedoms, while also protecting the health and safety of the public as the consumers of these products.

Keywords:
Advertising/legislation & jurisprudence* Canada Commerce/legislation & jurisprudence Drug Industry/legislation & jurisprudence Food Industry/legislation & jurisprudence Freedom Health Food Humans Legislation, Drug* Legislation, Food* Speech

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.