Healthy Skepticism Library item: 7519

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Miles A, Loughlin M.
Continuing the evidence-based health care debate in 2006. The progress and price of EBM
Journal of Evaluation in Clinical Practice 2005 July 25; 12:(4):
http://www.blackwell-synergy.com/doi/abs/10.1111/j.1365-2753.2006.00740.x

Keywords:
Conflict of Interest Dissent and Disputes Drug Industry Evidence-Based Medicine/ethics Evidence-Based Medicine/standards* Great Britain Humans Peer Review, Research/ethics* Periodicals/ethics* Randomized Controlled Trials*

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963