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Healthy Skepticism Library item: 7509

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Muir H.
Dicing with death : there's a good chance that the pills your doctor prescribed will do you no good and might even harm you.
New Sci 2006 Jul 29-Aug;

Keywords:
Amines/therapeutic use Anti-Arrhythmia Agents/adverse effects Anticonvulsants/therapeutic use Cyclohexanecarboxylic Acids/therapeutic use Drug Approval Drug Industry Drug Labeling* Drug Therapy/adverse effects* Drug Therapy/ethics Drug Utilization/ethics Drug Utilization/standards* Drug and Narcotic Control Humans Marketing Misoprostol/therapeutic use Postpartum Hemorrhage/drug therapy Prescriptions, Drug/statistics & numerical data Risperidone/therapeutic use United States United States Food and Drug Administration gamma-Aminobutyric Acid/therapeutic use

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963