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Healthy Skepticism Library item: 7483

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Bbc NEWS.
US move to open up generic drugs
BBC News 2007 Jan 17
http://news.bbc.co.uk/2/hi/business/6272245.stm


Full text:

A senior US politician is planning legislation to prevent big drugmakers from striking deals to restrict the introduction of cheaper generic drugs.
Senator Patrick Leahy said he wants to target the growing trend of large drug firms paying rivals to restrict the sale of generic alternatives.

Mr Leahy, a Democrat, said the practice was “harmful to consumers and a crime”.

Federal authorities have filed several lawsuits in recent years challenging such settlements as anti-competitive.

‘Fast-growing problem’

“Congress never intended brand-name drug companies to be able to pay off generic companies not to produce generic medicines,” said Mr Leahy, who is chair of the Senate Judiciary Committee.

During the committee’s latest hearing, a government anti-monopoly official warned that such legal settlements between major drugmakers and their generic rivals was a fast-growing problem.

The official said it was stunting competition in the market for prescription drugs.

Under federal law, generic drugmakers are allowed to seek approval to produce their own version of brand name drugs before the a pill’s patent expires.

Yet they must certify that the patent is invalid or will not be infringed by the new generic version.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963