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Healthy Skepticism Library item: 7460

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Clark H.
The Most Charitable Industries
Forbes.com 2007 Jan 16
http://www.forbes.com/2007/01/16/leadership-philanthropy-charity-lead-citizen-cx_hc_0116charitable.html


Full text:

With their big philanthropic announcements last year, Microsoft’s Bill Gates and Berkshire Hathaway’s Warren Buffett may have been following a trend, not starting one. Companies and corporate foundations are becoming more charitable as well.

The Conference Board surveyed 211 of the largest companies and corporate foundations, and found that they gave $9.78 billion in 2005, up more than 18% from the previous year. Most of that money was spent in the U.S, with only $2 billion going overseas. More than half of all donations were products, rather than cash.

But that doesn’t necessarily mean companies have become more generous; they’re simply making more money. As a percentage of pretax income, companies in the survey actually gave less to American charities in 2005—1% of their U.S. earnings, compared with 1.6% the year before.

In Pictures: The Most Charitable Industries
Pharmaceutical companies, however, are far more generous than others. Perhaps because they’re fighting an increasingly negative public image, drug firms in the survey reported donating 13% of their U.S. income to American charities.

The global numbers give a slightly different picture, but drug firms still come out on top. Pharmaceutical companies donated 1.51% of their worldwide sales to charity; no other sector gave more than 1%, and many gave less than one-tenth of 1%.

Drug companies gave the most on a per-employee basis as well: $5,585. By contrast, the media and publishing industry, which came in second place, gave only $1,549 per worker, and the third-place petroleum sector donated only $818.

Nevertheless, more companies are giving, and companies are giving more. According to the survey, which will be released to the public on Wednesday, Jan. 17, the median gift increased to $12.52 million, up from $10.73 million in 2004.

The top priority for corporate givers was health care and human services, which accounted for 44% of all contributions. Education was a distant second, attracting 12% of the money. And arts, community and environmental organizations all received less than 10%.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963