Healthy Skepticism Library item: 7435

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Tom G, Ramil E, Zapanta I, Demir K, Lopez S.
The role of overt head movement and attention in persuasion.
J Psychol 2006 May; 140:(3):247-53
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=pubmed&cmd=Retrieve&dopt=AbstractPlus&list_uids=16916077&query_hl=26&itool=pubmed_DocSum

Abstract:

This study examined the effect of overt head movement on attitudes toward a product. In a headphones test, participants were required to listen to music and to either nod or shake their heads. Some participants listened to a CD of music; other participants listened to a CD of the same music and a persuasive message about the headphones. Overt head movement affected participants’ product choice and price perception when they were presented with the music and a persuasive message. The findings are interpreted to suggest that head movement can be instrumental in participants’ product evaluation if the head movement is directed or focused on the attitude object.

Keywords:
Publication Types: Research Support, Non-U.S. Gov't MeSH Terms: Adult Attention* Attitude Female Head Movements/physiology* Humans Interpersonal Relations* Loudness Perception Male Music Persuasive Communication*