Healthy Skepticism Library item: 7433
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Donohue J.
A history of drug advertising: the evolving roles of consumers and consumer protection.
Milbank Q 2006; 84:(4):659-99
http://www.blackwell-synergy.com/doi/abs/10.1111/j.1468-0009.2006.00464.x
Abstract:
Direct-to-consumer advertising (DTCA) of prescription drugs in the United States is controversial. Underlying the debate are disagreements over the role of consumers in medical decision making, the appropriateness of consumers engaging in self-diagnosis, and the ethics of an industry promoting potentially dangerous drugs. Drug advertising and federal policy governing drug advertising have both responded to and reinforced changes in the consumer’s role in health care and in the doctor-patient relationship over time. This article discusses the history of DTCA in the context of social movements to secure rights for health care patients and consumers, the modern trend toward consumer-oriented medicine, and the implications of DTCA and consumer-oriented medicine for contemporary health policy debates about improving the health care system.
Keywords:
Publication Types:
Historical Article
MeSH Terms:
Advertising/ethics
Advertising/history*
Advertising/legislation & jurisprudence
Consumer Product Safety*
Decision Making
Drug Industry/ethics
Drug Industry/history*
Federal Government
Government Regulation
Health Policy/history*
History, 20th Century
Humans
Patient Participation*
Physician-Patient Relations
Professional Autonomy
Self Care
United States
United States Food and Drug Administration
