Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Parry V.
The Art of Branding a Condition
Medical Marketing and Media 2003 May; 42-49
http://www.mmm-online.com/content/fileadmin/files/features/2003/CONDITION.pdf
Keywords:
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