Healthy Skepticism Library item: 7353

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Santhouse A, Albano D.
Evaluation of Wyeth medical communications written responses and the impact on prescribing
Drug Information Journal 2003; 37:(4):445-450

Abstract:

Objective: Wyeth’s Global Medical Communications Department provides written standard responses to unsolicited requests for medical information related to Wyeth Products. A survey was conducted to evaluate the satisfaction of healthcare professionals with the written information provided and to assess the impact of satisfaction with the information on prescribing behavior Methods: A business Rep. card containing seven qualitative questions with all standard response letters was mailed from September 1, 2000 to November 30, 2000. Spearman’s rank correlation coefficient was used to assess the relationship between physician satisfaction and prescribing behavior based on data collected through October 31, 2000. Results: Ninety-four percent of responders were satisfied with Wyeth standard response letters. The relationship between physician satisfaction and increased prescribing was positively correlated (p= 0.314, p < 0.01). Conclusion: Wyeth customers overall were satisfied with standard response letters provided by Wyeths Global Medical Communications Department and the information provided had a positive impact on prescribing of Wyeth products.