Healthy Skepticism Library item: 7345

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Patel RA, Ravnan MC.
Consumer-directed advertising of prescription medications
California Journal of Health System Pharmacy 2003; 15:(6):15-18

Abstract:

This article discusses the pros and cons of direct-to-consumer (DTC) advertising of prescription drugs. Proponents argue that DTC advertising educates the public about their health and urges them to take control of their own health care. The article outlines some ethical and economic issues associated with DTC advertising.