Healthy Skepticism Library item: 7340

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Levy S.
Will yuletide sales be torrid or tepid?
Drug Topics 2003; 147:(23):86-89

Abstract:

An overview of the expected performance of chain store pharmacies, independents, and on-line pharmacies over the Christmas holiday season is presented. Marketing and advertising strategies are outlined.