Healthy Skepticism Library item: 7332

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Vitry A.
Is Australia free from direct-to-consumer advertising?
Australian Prescriber 2004; 27:(1):4-6

Abstract:

An overview of direct-to-consumer advertising in Australia is presented. The methodology used by drug companies to indirectly promote their products is reported. Strategies to counteract these campaigns are proposed.