Healthy Skepticism Library item: 7331

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Direct-to-consumer advertising and patients
WHO Drug Information 2003; 17:(4):262-3

Abstract:

Direct-to-consumer advertising (DTCA) of prescription drugs is discussed, including its effects on prescribing decisions in primary care. In addition, the effect of DTCA on patients is proposed.