Healthy Skepticism Library item: 7328

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

FDA wants ad changes
Pharmacy Times 2004; 70:(4):

Abstract:

The proposed change in the Food and Drug Administration (FDA) guidelines for direct-to-consumer prescription drug advertising is discussed. The opposition to this change, and consumers’ perceptions are reported.