Healthy Skepticism Library item: 7258

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Committee on Communications, American Academy of Pediatrics; Strasburger VC.
Children, adolescents, and advertising.
Pediatrics 2006 Dec; 118:(6):2563-9
http://pediatrics.aappublications.org/cgi/content/full/118/6/2563

Abstract:

Advertising is a pervasive influence on children and adolescents. Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.

Keywords:
Adolescent Advertising* Child Child Welfare Humans