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Healthy Skepticism Library item: 7138

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Osteoarthritis: safety concerns over COX-2s will limit uptake
Pharmaceutical Business Review Online 2006 Dec 11
http://www.pharmaceutical-business-review.com/article_researchwire.asp?guid=1C118E2F-B924-4526-85D7-803C4B68D66C


Abstract:

Novartis’ Prexige and Merck’s Arcoxia are COX-2 drugs awaiting FDA approval for osteoarthritis in the US and will face both competition against market leader Celebrex and safety concerns for a share of the NSAID market. Naproxcinod from NicOx is one pipeline drug which could capitalize on these concerns, although none are forecast to reach the blockbuster status held by the COX-2’s prior to Vioxx’s withdrawal. Datamonitor estimates that sales of Prexige will reach $440 million across the seven major markets by 2015. Merck has yet to satisfy the FDA’s demand for the inclusion of naproxen as a comparator drug in safety trials and together with a negative perception of Merck, Arcoxia will only achieve peak sales of $300 million.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.