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Healthy Skepticism Library item: 7068

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Shepherd CB.
Shark cartilage in the water: Effective legislation is already in place but is not being properly used.
BMJ 2006 Dec 9; 333:(7580):1222
http://www.bmj.com/cgi/content/full/333/7580/1222


Abstract:

Waxman has identified the need for effective legislation to protect vulnerable cancer patients from unproven and/or harmful cancer remedies.1

The UK 1939 Cancer Act in section 4.1 prohibits the publication of any advertisement containing an offer to treat any person for cancer.

I have now made successful use of this legislation in relation to patients who have used cancer therapies that have been advertised in both the complementary health sector and by registered medical practitioners associated with a registered pharmacy.2 3

If doctors identify complementary practitioners, commercial companies, or even registered health professionals who are advertising cancer remedies they should contact their local trading standards department, who have a responsibility to enforce the act. In the case of registered medical practitioners, the General Medical Council should also be notified.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.