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Healthy Skepticism Library item: 7031

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

GAO .
Prescription Drugs : Improvements needed in FDA's Oversight of Direct-to-Consumer Advertising
United States Government Accountability Office ( GAO) 2006 Nov 31
http://www.gao.gov/new.items/d0754.pdf


Full text:

The US General accounting office, the research arm of the US congress, has
just published a new report that is highly critical of the US FDA’s
oversight of direct-to-consumer advertising (DTCA). 52 page PDF document.
Available at:
http://www.gao.gov/new.items/d0754.pdf

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963