Healthy Skepticism Library item: 6912

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Charlish P.
DTC advertising encourages consumers to talk about drugs
Scrip Magazine 1999 Nov9-10
www.pjbpubs.co.uk/scrip/scrhome.html

Abstract:

The amount of money spent on direct-to-consumer advertising is increasing rapidly. A survey in the United States found that knowledge of some products’ indications had improved but in other cases it had declined. DTCA is giving rise to dialogues between patients and their doctors and are prompting many consumers to ask for advertised medicines.

Keywords:
*analysis/United States/direct-to-consumer advertising/DTCA/value of promotion/analysis of prescribing pattern/ consumer behaviour & knowledge/promotion costs and volume/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/VOLUME OF AND EXPENDITURE ON PROMOTION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909