Healthy Skepticism Library item: 6912

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Charlish P.
DTC advertising encourages consumers to talk about drugs
Scrip Magazine 1999 Nov9-10
www.pjbpubs.co.uk/scrip/scrhome.html

Abstract:

The amount of money spent on direct-to-consumer advertising is increasing rapidly. A survey in the United States found that knowledge of some products’ indications had improved but in other cases it had declined. DTCA is giving rise to dialogues between patients and their doctors and are prompting many consumers to ask for advertised medicines.

Keywords:
*analysis/United States/direct-to-consumer advertising/DTCA/value of promotion/analysis of prescribing pattern/ consumer behaviour & knowledge/promotion costs and volume/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/VOLUME OF AND EXPENDITURE ON PROMOTION

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.