Healthy Skepticism Library item: 6894

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Therapeutic Products Programme
Discussion document: direct-to-consumer advertising of prescription drugs
1999 Apr 6
www.hc-sc.gc.ca/hpb-dgps/therapeut/htmleng/consult_dtca.html

Abstract:

This is a background document that discusses: the current advertising regulatory framework and environment in Canada; the situation with respect to direct-to-consumer advertising in the United States, the European Union and New Zealand; the Canadian consultations to date on DTCA; and what current considerations are. Appendices to the document deal with: the role of Advertising Standards Canada in regulating promotion of over-the-counter medications and the Pharmaceutical Advertising Advisory Board in controlling advertising directed at health professionals; an outline of planned research on DTCA in the United States and Canada; and a brief literature review of the issue.

Keywords:
*nonsystematic review/*analysis/Canada/United States/European Union/New Zealand/DTCA/direct-to-consumer advertising/regulation of promotion/Pharmaceutical Advertising Advisory Board (Can)/Advertising Standards Canada/attitude toward promotion/safety & risk information/doctors/pharmacies and pharmacists/general public and consumers/patients/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: HEALTH AND HEALTH CARE/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909