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Healthy Skepticism Library item: 6866

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lexchin J.
PMAC code of marketing practices.
CMAJ 1999 Jun 1; 160:(11):1556
http://www.cma.ca/cmaj/vol-160/issue-11/letters-11.htm#7


Abstract:

Pharmaceutical companies and doctors are both violating the codes from the Canadian Medical Association and the Pharmaceutical Manufacturers Association of Canada when it comes to industry payments to doctors for travel or lodging expenses at continuing medical education events. The author presents two examples of where this has happened.

Keywords:
*letter to the editor/Canada/ Canadian Medical Association/ continuing medical education/ drug company sponsored meals and travel/ Pharmaceutical Manufacturers Association of Canada/ doctors/ guidelines, discussion of/CME/regulation of promotion/ Code of Marketing Practices (Can)/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/REGULATION, CODES, GUIDELINES: CME/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Canada Drug Industry/standards* Ethics, Institutional Guidelines Humans Marketing of Health Services/standards* Societies, Medical

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909