Healthy Skepticism Library item: 682

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gruber W, Llewelyn J, Arras C, Lion S.
The role of the pharmaceutical industry in promoting patient education.
Patient Educ Couns 1995 Sep; 26:(1-3):245-9

Abstract:

The role of the pharmaceutical industry in patient education consists of information related to products, information related to disease states and stimulation of all parts and partners in patient education. The ‘package inserts’ have advanced far beyond basic dosage prescribing information and precautions. Audiovisual instruction aids and telephone hot lines are increasingly used. Information on disease states are mainly distributed through the health care providers and patient organisations. They range from tools for special provisions, e.g. foot care in diabetes, up to complete systems for patient education. The stimulating activities range from the funding of education funds or conferences to the organisation of courses for health care professionals up to close cooperation with non-governmental and governmental organisations involved in patient education. The persons involved from industry became highly respected, fully integrated partners in the development of patient education. It is hoped that the commitment of industry in this issue might continue.

Keywords:
*analysis patients information from companies package inserts patient education material value of promotion INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS PROMOTIONAL TECHNIQUES: PACKAGE INSERTS