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Healthy Skepticism Library item: 6739

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Health and medical reporting: PMAC sponsored medical journalism program
PMAC News 1997 May-Jun; 6


Abstract:

For several years the Pharmaceutical Manufacturers Association of Canada has sponsored a course at a university on medical journalism

Keywords:
*news story/Canada/ journalists/Pharmaceutical Manufacturers Association of Canada/corporate funding/SPONSORSHIP: JOURNALISTS

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963