Healthy Skepticism Library item: 6711

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

CMA sets rules for sale of prescribing data
Canadian Medical Association Journal 1997; 156:155
http://www.cma.ca/cmaj/vol-156/issue-2/0155a.htm

Abstract:

The Canadian Medical Association approved a statement on the sale of physicians’ prescribing data: physicians must be informed and give them consent for the compilation or sale of any prescribing data identifying them; anonymity and confidentiality must be maintained both for patients and physicians; and physicians must be given the names of anyone who has bought the data or who has access to it.

Keywords:
*news story/Canada/Canadian Medical Association/IMS/ pharmacies and pharmacists/ selling prescribing information/ETHICAL ISSUES IN PROMOTION: SELLING PRESCRIBING INFORMATION

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.