Healthy Skepticism Library item: 6676
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: news
Critser G.
Oh, how happy we will be: pills, paradise, and the profits of the drug companies
Harper’s 1996 Jun39-48
Abstract:
(Limited to parts of article dealing with promotion.) According to the Food and Drug Administration, the pharmaceutical industry spends more than $10 billion on promotion every year. Drug companies make up new uses and indications for their products: two examples are SmithKline Beecham and Paxil and Pfizer and its drug Zoloft. FDA deputy commissioner Mary Pendergast said that “promotion of unapproved uses by company sales representatives is a mjaor problem.†Upjohn has been caught paying bribes to pharmacists to persuade doctors to switch to new drugs.
Keywords:
*feature story/United States/sales representatives/misinformation/quality of information/ Pfizer/ Paxil/ SmithKline Beecham/ pharmacies and pharmacists/ switch campaigns/Zoloft/promotion costs and volume/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/VOLUME OF AND EXPENDITURE ON PROMOTION
