Healthy Skepticism Library item: 6675

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Canadian Society of Hospital Pharmacists
Response to questions to be addressed by the Drugs Directorate consultation workshop on direct-to-consumer advertising (DTCA) of prescription drugs
: Canadian Society of Hospital Pharmacists 1996 Jun
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

Direct-to-consumer advertising is a concept which would affect the manner in which health care professionals interact in partnership with their patients by introducing a potentially biased source of information. It would be very difficult to provide consumers with an objective balance to this information source. There is little or no objective cost, safety or health status data reflecting the impact of advertising of prescription drugs to consumers. The “consumerâ€ in this type of advertising is often not the payer; therefore normal market conditions do not apply. This presents the question as to whether the typical consumer can objectively and effectively weigh the cost/benefit/risks regarding the drug product(s) being advertised.

Keywords:
*policy statement & guideline/Canada/DTCA/direct-to-consumer advertising/quality of information/regulation of promotion/attitude toward promotion/consumer drug prices/preclearance of advertisements/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909