Healthy Skepticism Library item: 6669

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Pharmaceutical Advertising Advisory Board
Position paper on direct-to-consumer (DTC) prescription drug promotional materials
: Pharmaceutical Advertising Advisory Board 1996 May 15
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

The current regulatory restrictions which limit direct-to-consumer advertising in Canada are, in the view of the Pharmaceutical Advertising Advisory Board, unsustainable in the long term for a variety of reasons: advertising from cross-border media; availability of other unregulated information on sources such as the Internet; world-wide trend to consumer involvement in health; and imbalance resulting from the narrow scope of the current restrictions. If the use of direct-to-consumer advertising is permitted, material should be subject to review and preclearance.

Keywords:
*policy statement & guideline/Canada/direct-to-consumer advertising/DTCA/preclearance of advertisements/regulation of promotion/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909