Healthy Skepticism Library item: 6667

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

The Migraine Foundation
Position paper on direct to consumer advertising of prescription medications
: The Migraine Foundation 1996 May 10
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

The Migraine Foundation’s mission is to empower migraine sufferers to obtain relief from suffering. Part of that empowerment is having access to information in order to make decisions about one’s own health and life choices. A limited introduction of direct to consumer advertising of prescription drugs would provide wider access to information about available treatments. However, we would strongly urge the government to introduce this new measure only with stringent restrictions on what information might be included.

Keywords:
*policy statement & guideline/Canada/direct-to-consumer advertising/DTCA/regulation of promotion/ consumer behaviour & knowledge/ consumer drug prices/ patient groups/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909