Healthy Skepticism Library item: 6583

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Servier claims Coversyl is “the only ACE inhibitor proven to remodel hypertensive arteries and control blood pressure throughout 24 hours after a single daily dose”
MaLAM Australian News 1995 May; 3:(5):1-2

Abstract:

In areas where there are a large number of similar products competing for a highly profitable market the companies engage in “therapeutic-class warsâ€ to increase market share. This applies in Australia to the nine ACE inhibitors. Servier is promoting Coversyl on the basis that it remodels hypertensive arteries for 24 hours after a single dose. So far there is no clinical proof that this effect is advantageous.

Keywords:
*analysis/Australia/developed countries/Coversyl/perindopril/Servier/ ACE inhibitor/ marketing strategies/MaLAM/Medical Lobby for Appropriate Marketing/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTIONAL STRATEGIES: INDUSTRY

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909