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Healthy Skepticism Library item: 6558

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kessler DA, Rose JL, Temple RJ, Schapiro R, Griffin JP.
Drug promotion
New England Journal of Medicine 1995; 332:1033


Abstract:

Sometimes after the fact monitoring of drug promotion is not enough of a disincentive for companies to stop misleading advertising. The current Food and Drug Administration practice regarding promotion is not a complete deterent but it has some effect. Although manufacturers cannot promote drugs for unapproved indications they can respond to requests for information. There is growing support in many circles for disclosure by investigators of possible conflicts of interest. The FDA has to worry about the consequences when competition is “not always pretty.”

Keywords:
letter to the editor/United States/FDA/Food and Drug Administration/regulation of promotion/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.